Coffee originated in Ethiopia and has been used by nomadic tribes for thousands of years; however, it wasn't until the 1400s that people discovered that its seeds could, in fact, be roasted for a delicious beverage. The earliest record of coffee being consumed as a drink was in Yemen in southern Arabia. Historian Mark Pendergrast — author of Uncommon Grounds: The History of Coffee and How It Transformed Our World, notes that after that “it really took off.”
By the 1500s, he says, the drink had spread to coffeehouses across the Arab world, with Mecca bearing an uncanny resemblance to a medieval incarnation of Seattle, replete with coffee establishments on every corner. Within another 150 years, coffee expanded its mark and took Europe by storm, inspiring generations of coffee enthusiasts that are as evident today as they were back then. Some even make the claim that coffee can be credited for sparking the industrial age, sobering and energizing the great minds of the time.
On the other side of the pond, the Boston Tea Party of 1773 marked a pivotal point where coffee took its place as America’s favorite hot drink. In fact, they did it in direct rebellion to British rule and their tea-drinking habits. After the momentous night where American revolutionaries threw crates of British tea into the harbor, they inspired their fellow countrymen to patriotically switched over to drinking coffee, exchanging leaves for beans, and exerting their independence.
Just as our nation’s predecessors used coffee to make a political statement, we believe that 734 Coffee can serve an equally important role in protecting and defending human dignity and refugee rights. And if coffee too, can catalyze an industrial revolution, we know that it can also be a mechanism to fuel our allies in the battle for social justice and change. Leaders deserve to drink the best coffee, so drink 734 Coffee and leave your mark.
Then, tell us, how does 734 Coffee move you?